final major project
For my Final Major Project I curated a unique business concept for the French cosmetics company Sephora. The concept was orientated around twelve one-month long pop up shops that would be inspired by specific themes to feature around different UK locations throughout 2016. My FMP focused on the month of July around the theme of ‘Patriotism.’ My full investigation led me to create wide market research, a Google sketch-up design of the interior space, investigations into specific promotions, social media considerations and the creation of promotional material. Please see below areas of this project and the descriptions for further information
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The images shown right are from the Promotional Calendar I created as part of my submission requirements. This document references the different promotions and events that will feature not only through July but also in June and August. Research into social media is also evident with example posts and ideas for each platform.
The finalised Google Sketch-Up Animation of the Sephora Boxpark design. All elements were considered when creating the retail store alongside ensuring its aesthetic remained cohesive with Sephora's current successful branding.
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Alongside the Promotional Calendar document, I also made physical press packs to send to local media to further promote the Sephora pop-up launch. Content within the packs included official invites in the style of postcards to mirror the international theme, patriotic props for the in-store beauty booth and samples.