As part of the Entrepreneurship module at University, I found a gap within the fashion sector to create a unique business concept that collaborated technology and social currency together to form 'Fashanalyse.' The change of the high street, the importance of social media and sharing positive retail experiences together created an online 'hub' where consumers could share their negative and positive retail experiences to fashion communities. This in turn would help both independent businesses and consumers by showing which stores would be the best to shop to get the best possible in-store shopping experience.